Personal branding is one of the hottest marketing trends of the last several years. With the progression of powerful search engines, the internet has helped people feel more connected to businesses and personal brands worldwide. Now, more than ever, it is essential to refine your brand and position yourself as a thought leader.
Consumers buy products and services from people and businesses they know, like and trust. You can quickly build (or destroy) that credibility through your social media accounts, public relations activity and the type of content you produce. Here are nine ways you can build a trustworthy and likable personal brand that will make people want to buy from you:
Build Credibility As An Expert
Confidence builds trust. Rack up blog articles, client testimonials and interviews that will showcase you as an expert in your field. The more places people see your name, the further you can establish your credibility. If you are just starting out, that’s OK — you can still work on creating content that shows off your skills. Don’t be afraid to “fake it until you make it.” When building my brand, I focused on writing for as many popular mid-tier publications as possible. After I gained an author account and published my writing in a few publications, I learned how to write exceptional content, work with editors and stick to deadlines and quotas. During that time I also built and expanded my audience and refined my expertise. The search engines indexed every article and author account, and my digital footprint expanded rapidly.
Know Your Audience
Before you start to build your brand, take some time to get to know your customers or the type of customers you want to attract. What do they look like, what do they do for a living, how do they spend their free time? Consider creating customer profiles and learn where your customers spend the majority of their time online. By doing so, you will discover which social media platforms will give you the best ROI. When you know your audience, you will grow your audience.
Tell Your Story
The single most significant piece of your branding is your story. You should write it down, practice and memorize it. Tell it with passion, conviction and personality. Your story is not only about who you are and where you started, but it also explains your “why” or motivation for establishing your brand. Once I made myself the focal point of my brand, potential customers trusted my expertise and leadership more.